Thursday, 14 June 2012

Thirst Quencher


I promised you a periodical look at new products. This isn't the latest all singing all dancing driver or the next fad in "can't miss" putters but it may just help you play better golf. It's a drink, called Icoco and made from coconut water. Available at Waitrose and Holland and Barrett stores, it's claimed this is actually far better at hydrating than conventional bottles of water http://www.drinkpaq.com/

Each carton contains naturally occurring electrolytes and the same amount of potassium as a banana.

The drink is described at launch in The Grocer (trade press):
Leading soft drinks manufacturer ICONIQ Drinks has unveiled its latest product launch, iCOCO – healthy, natural, coconut water combined with delicious fruit juices.The trio of Cherry Vanilla, Pineapple and Minted Apple ‘bursting with flavour’ variants come in 250ml tetrapaks and are 100% natural from source, contain naturally occurring electrolytes, are high in vitamin C and fat free.

So what you may say. Well we all know the importance of staying hydrated throughout our round. I tested this a few weeks ago when we had that glorious hot spell (remember that?) and had a carton on the 12th having already drunk water during the front. I definitely felt more alert and although it didn't help my swing I didn't have that fatigued feeling I normally get in very hot weather even when I'm trying to take penty of fluids on board 

Coconut water - a new way to stay hydrated
These packs are convenient enough to fit into even the smallest summer carry bag. They taste great and are definitely worth a look. If it sweetens the deal, my local Waitrose is doing a three for two deal. Go on, give them a go. What have you got to lose and it may just give you that boost to make that crucial par.

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